Market Feasibility Studies analyze the economic, demographic and competitive factors that impact your development project. The Market Feasibility Study represents the most complete research on demographic trends and the marketing environment that determine the success of your development. Kormos and Company goes beyond analyzing current conditions to portray future levels of demand based on underlying trends in the regional economy. Market Feasibility Studies provide our clients with the information they need to determine the likelihood of successful implementation of the project they are evaluating.

Typical Components of a Market Feasibility Study include:

  1. Executive Summary
  2. Introduction
  3. Site Analysis – Drive time maps, traffic patterns, access/visibility, surrounding land use, natural amenities, neighborhood services
  4. Market Area Definition – identification of primary market area(s)
  5. Labor Force and Employment Trends
  6. Population and Household Characteristics, including trends and projections
  7. Housing Characteristics
  8. Income Characteristics
  9. Survey of Existing/Planned Developments – providing information on location, mix, rent or price, occupancy, and amenities (with photgraphs and maps)
  10. Demand Analysis
  11. Conclusions and Recommendations